Cookie Policy

Last updated: 22 July 2026

This Cookie Policy explains how KETA GUTMANE uses cookies and similar technologies when you visit or use www.ketagutmane.com.

For broader information about how we collect, use, share, retain, and protect personal data, please read our Privacy Policy.

This Cookie Policy is a transparency notice and does not form part of the contract of sale.

1. Who We Are

1.1 The Website is operated by:

SIA “Red is the New Black”
Trading as KETA GUTMANE
Registration No. 40103671488
Registered address: Jeruzalemes iela 2/4–29, Riga, LV-1010, Latvia
VAT No.: LV40103671488
Email: clientservices@ketagutmane.com
Website: www.ketagutmane.com

1.2 References to “KETA GUTMANE”, “we”, “us”, or “our” mean SIA “Red is the New Black”.

2. What Cookies Are

2.1 Cookies are small text files stored on your browser or device when you visit a website.

2.2 Some cookies operate only during your browsing session and are deleted when the session ends. Other cookies remain on your device for a specified period or until you delete them.

2.3 We may also use similar technologies, including:

(a) browser storage;
(b) pixels and tags;
(c) pseudonymous browser or device identifiers; and
(d) technologies used to remember choices or measure Website interactions.

2.4 In this Policy, references to “cookies” include these similar technologies unless the context requires otherwise.

2.5 Some cookies are placed by KETA GUTMANE. Others are placed or accessed by service providers that support our Website, analytics, customer communications, advertising, customer accounts, checkout, payments, and security.

3. How Our Cookie Choices Work

3.1 When you first visit the Website, you may be shown a cookie banner containing the following controls:

Cookie Settings

This opens the Privacy Preference Centre, where you can review the available categories and choose which optional cookies to allow.

Accept All Cookies

This allows Strictly Necessary, Functional, Performance, and Targeting Cookies.

3.2 Within the Privacy Preference Centre, the following controls are available:

Confirm My Choices

This saves and applies the category choices you have selected.

Accept Only Technical Cookies

This rejects optional cookies and allows only Strictly Necessary Cookies.

For the purposes of our consent interface, “Technical Cookies” means cookies that are strictly necessary to operate and secure the Website or provide a service you have requested.

Allow All

This allows all available cookie categories. It has the same effect as selecting Accept All Cookies on the first layer.

3.3 Strictly Necessary Cookies are always active because they are required to operate the Website or provide services requested by you.

3.4 Functional, Performance, and Targeting Cookies are optional. They are used only after you have provided the relevant consent, except where a particular technology is strictly necessary to provide a function you have specifically requested.

3.5 Optional categories are not selected by default.

3.6 Closing or ignoring the cookie banner does not constitute consent to optional cookies.

3.7 You can change or withdraw your choices at any time by selecting Cookie Settings on the Website.

EU rules generally require consent before non-essential information is stored on, or accessed from, a user’s device. An exception applies where the technology is strictly necessary to transmit a communication or provide a service expressly requested by the user.

4. Our Cookie Categories

We use the following categories:

Strictly Necessary Cookies

These cookies are required to operate and secure the Website or provide a service you have requested.

Functional Cookies

These cookies remember your choices and support optional Website features.

Performance Cookies

These cookies help us understand Website use, ecommerce activity, technical performance, and customer journeys.

Targeting Cookies

These cookies support advertising measurement, campaign attribution, visitor recognition, and consented marketing functions.

5. Strictly Necessary Cookies

5.1 Strictly Necessary Cookies support functions such as:

(a) maintaining secure Website sessions;
(b) customer-account authentication;
(c) preserving shopping-cart contents;
(d) operating checkout and payment functions;
(e) preventing fraud and protecting Website security;
(f) remembering your cookie choices; and
(g) performing actions specifically requested by you.

5.2 These cookies cannot be disabled through the Privacy Preference Centre.

5.3 The names of cookies used within externally hosted customer-account, checkout, payment, and security environments may vary according to the function used and the provider’s current configuration.

5.4 Blocking Strictly Necessary Cookies through your browser may prevent customer accounts, carts, checkout, payments, consent controls, or other essential functions from operating correctly.

6. Functional Cookies

6.1 Functional Cookies help us remember choices and provide optional functions such as:

(a) language and regional preferences;
(b) recently viewed products;
(c) guest wishlists;
(d) interface preferences; and
(e) requested delivery information.

6.2 Functional Cookies operate only after Functional Cookies have been enabled, except where temporary storage is strictly necessary to provide a function specifically requested during the current session.

6.3 If you reject Functional Cookies, you can continue to use the Website, but some choices or optional functions may not be remembered between pages or visits.

7. Performance Cookies

7.1 Performance Cookies help us understand:

(a) how visitors reach and use the Website;
(b) which pages, products, and collections are viewed;
(c) shopping-cart and ecommerce activity;
(d) how visitors move through the Website;
(e) Website performance and technical problems; and
(f) whether changes improve the customer experience.

7.2 Performance Cookies may also support heatmaps and sampled session recordings.

7.3 Session recordings may reproduce interactions such as navigation, clicks, scrolling, and page changes. They are not intended to record passwords, complete payment-card information, or other unnecessary sensitive content.

7.4 Performance Cookies operate only after Performance Cookies have been enabled.

7.5 Google Analytics uses _ga to distinguish visitors and _ga_* to maintain analytics property and session information. Google states that the default expiry for these cookies is two years, although browser restrictions and Website configuration may shorten that period.

7.6 PostHog is used for Website and product analytics, heatmaps, and sampled session recordings. Privacy controls should be configured so that sensitive or unnecessary content is masked or excluded before recording data is transmitted.

7.7 Performance information may also be processed through analytics infrastructure acting on our behalf. The internal architecture of those systems is not disclosed where it is unnecessary for users to understand the purposes and consequences of the processing.

8. Targeting Cookies

8.1 Targeting Cookies help us:

(a) measure advertising and campaign performance;
(b) understand whether advertising led to Website activity or purchases;
(c) attribute Website visits to campaigns or referring sources;
(d) measure events such as product views, cart additions, and checkout initiation;
(e) recognise returning visitors for consented marketing purposes; and
(f) provide consented onsite marketing functions.

8.2 Targeting Cookies may allow advertising or marketing partners to recognise a browser or associate Website activity across visits.

8.3 Targeting Cookies operate only after Targeting Cookies have been enabled.

8.4 Campaign-attribution information may include:

(a) referring and landing pages;
(b) campaign source, medium, name, content, term, or ID;
(c) advertising click identifiers; and
(d) first and most recent campaign-interaction times.

8.5 Meta describes _fbp and _fbc as browser identifiers used by businesses for advertising and site-analytics services and gives them a lifespan of approximately 90 days.

8.6 Klaviyo may use __kla_id to recognise and identify visitors for consented onsite marketing and related measurement. Klaviyo states that, once a visitor is identified, the cookie may last for up to two years, subject to browser restrictions and configuration.

8.7 Submitting an email address for a newsletter or back-in-stock notification may still involve the processing necessary to provide the communication you specifically requested. Rejecting Targeting Cookies prevents optional onsite tracking but does not prevent us from processing a request you actively submit.

9. Cookies Used by Third Parties

9.1 Where an external provider places or accesses a cookie, the provider is identified by the relevant cookie subgroup in the tables above.

9.2 Depending on the service and processing activity, a provider may:

(a) process information on our behalf;
(b) process information for purposes determined independently by that provider; or
(c) share responsibility with us for a particular collection and transmission activity.

9.3 Third-party cookies may be subject to the provider’s own privacy and cookie information.

9.4 We do not disclose the Website’s complete technical architecture, source-code structure, security configuration, or internal service design in this Cookie Policy. We retain that information in our internal compliance and security records.

10. Browser Storage and Similar Technologies

10.1 Some Website functions use browser storage or similar technologies rather than conventional cookies.

10.2 These technologies may be used to:

(a) remember wishlists and Website preferences;
(b) synchronise information between open browser tabs;
(c) maintain analytics or attribution identifiers;
(d) support heatmaps and sampled session recordings; and
(e) provide consented onsite marketing functions.

10.3 These technologies are assigned to the same categories and subject to the same consent choices as equivalent cookies.

10.4 Browser-session and browser-tab storage normally ends when the relevant session or tab is closed. Persistent browser storage remains until it expires, is replaced, or is deleted through the Website or browser.

11. Managing and Withdrawing Consent

11.1 You can manage optional cookies by selecting Cookie Settings.

11.2 Within the Privacy Preference Centre, you may:

(a) enable or disable Functional Cookies;
(b) enable or disable Performance Cookies;
(c) enable or disable Targeting Cookies;
(d) select Confirm My Choices to apply your selected settings;
(e) select Accept Only Technical Cookies to reject all optional cookies; or
(f) select Allow All to enable all optional categories.

11.3 Selecting Accept All Cookies on the first-layer banner also enables all optional categories.

11.4 When you withdraw consent:

(a) new consent-based processing for the relevant category will stop;
(b) your updated choice will be communicated to supported services; and
(c) relevant optional identifiers will be removed, disabled, or prevented from further use where technically supported and legally required.

11.5 Withdrawal does not affect processing lawfully carried out before consent was withdrawn.

11.6 You may also block or delete cookies through your browser settings. Browser settings operate independently from our Privacy Preference Centre.

11.7 Deleting cookies may also delete your saved privacy choices, meaning that the cookie banner may be shown again.

12. Cookie Durations

12.1 Durations stated in this Policy are intended or maximum periods.

12.2 A cookie may be removed earlier where:

(a) you withdraw consent;
(b) you delete browser data;
(c) the cookie is replaced;
(d) its purpose ends;
(e) your browser restricts its duration; or
(f) the relevant provider changes its configuration.

12.3 Where a table states that a duration must be confirmed, the duration must be completed using the final live Website configuration before this Policy is published.

12.4 Users must receive clear information about cookie duration and whether third parties may access the cookies.

13. Updates to Cookies and Providers

13.1 Cookies and similar technologies may change as the Website and the services supporting it are updated.

13.2 We periodically review:

(a) which cookies are active;
(b) their categories and purposes;
(c) whether consent is applied correctly;
(d) their durations; and
(e) which external providers may access them.

13.3 We will update this Cookie Policy and the Privacy Preference Centre where necessary.

13.4 Where a material change would extend an existing consent to a new purpose or materially different technology, we will request new consent where required.

14. Contact Us

14.1 Questions concerning this Cookie Policy or our use of cookies and similar technologies may be submitted to:

SIA “Red is the New Black”
Trading as KETA GUTMANE
Registration No. 40103671488
Registered address: Jeruzalemes iela 2/4–29, Riga, LV-1010, Latvia
Email: clientservices@ketagutmane.com

14.2 Information about your broader data-protection rights and how to complain to a supervisory authority is contained in our Privacy Policy.